I have had my current branding for five years. My “Just Be” tag line is something that came to me long ago, something I have lived with as a personal motto, something that has helped me through a lot. So although that is incredibly meaningful to me, I am ready for a change. It has also been ripped off and reworked so many ways all over the internet, and I feel it is time to move on.
I am looking into changing my internet presence. For a long time my current branding has not matched up with who I am. I need to update my look and feel, and get a web presence that is WAY MORE “ME”. Until I do this, I can’t move forward with the things I am dreaming up.
Confession: I have seen every single episode of What Not To Wear. Even before Clinton was on the show. When Stacy hosted with that greasy hair rugby shirt guy. Anyway, you know Ted Gibson, the current hair stylist? He works magic. He looks at those women and just KNOWS what they need. And he gives it to them. Effortless! They don’t know what they need when they go in. They have no idea what to tell most stylists. So they go to Ted, and he hooks them up. Major.
Catch my drift?
WHAT I NEED:
- TOTAL re-working of the Tara Whitney brand
- new marketing materials/packaging materials/stationary
- portfolio website development
- blog(s) development
- online store development
- Upkeep and small changes
- Professionalism
- Excellent communication
- Patience
- open to working with a graphic designer, or a graphic designer/web person combo
I WANT TO CREATE:
- Something that suits the real me.
- Something that shows my sense of humor.
- Something clean, but lived in and welcoming.
- Something along the same lines as my own personal style. (What I wear and how I decorate my home.)
- Something less child-like and happy.
- Something more real and cool and down to earth.
- Something that allows my photos to be the most important thing.
- Simple with an edge.
I WANT YOU TO:
- Have a general idea of what I’m all about.
- Know my work.
- Be drawn to my work, and like it.
- Have really good taste. ;)
- Be totally committed to making something amazing.
- Strive for the highest quality.
- Be an excellent communicator.
- Be open to hearing no.
- Be fun to work with.
WHAT I DON’T WANT:
- Birds, etc
- Something too overworked
- Cutesy/Kitschy/Youthful/Scrapbooky
- Anything designed too literally. Like, if I say I’m into the 70′s, don’t throw peace signs and rainbows all over the place.
- Anything played out.
- Anything that looks like it is trying too hard.
(For more ideas of what I like, you could also check out my pinterest board.)
HOW TO APPLY:
- Email me at tara@tarawhitney.com, subject line of: your name.
- Include your portfolio, and a photo (I like to put a face to a name, that’s all!)
- Using the general information I have given you, and what you know of my work, pull together an inspiration board of images/colors/fonts/whatever/etc to give me an idea of where YOU would like to take my brand and website.
- I will choose favorites and contact, then move forward from there.
ICING:
- I think this will be a really fun project.
- You will get paid.
- If I hire you, you get free ad placement on my blog as a professional courtesy.
- I get asked about once or twice a week about my website design/branding. I will be referring to you regularly.
I realize this is kind of a non-traditional way to hire a graphic designer. But I am hopeless. I can’t seem to just go out there and find one. So I am really hoping that the right one can find me.
I cannot WAIT to see what to see what you all have in store for me.
I’m looking forward to seeing where this takes us.
This is just one small part of me taking my next step.
*
I am looking for a complete and total re-brand.
And I need a Ted Gibson.
If you get me, love my work, and would like to fill Ted’s shoes, email me!
ASAP!
xo
Tara
